Ray has worked on television ads, social media campaigns, experiential event-based campaigns, and branded content for Sphere — the world’s largest OOH and digital marketing phenomena.

His list of past clients includes Twitter, Budweiser, American Express, UEFA Champions League, Toei Animation, Crocs, Netflix, HBO, Prime Video, TurboTax, The North Face and more.

One Piece 25th Anniversary

Ray crafted the narrative and provided creative direction for the Toei Animation takeover of Sphere for One Piece’s 25th anniversary.

SpongeBob Crocs

Ray crafted the story and led the creative vision for the Crocs campaign to
promote their SpongeBob collaboration on Sphere.

Pandora

Ray was the copywriter on Pandora’s campaign to transform Sphere into the world’s largest diamond.

“BBC Dad” Twitter Commercial

Ray served as a copywriter on this 2020 Twitter campaign, which was
shortlisted for a Cannes Lion.

UEFA CHAMPIONS LEAGUE

Ray wrote rom-com-style trailers for TikTok and Instagram to promote the
UEFA Champions League for Paramount+ and CBS Golazo.

The 2021 “Superbowl” Commercial for Budweiser

Ray served as a copywriter on this 2021 Budweiser campaign,
featured in AdWeek, Variety, and more.